The one thing common to all small businesses that made it big is that they had a good branding strategy. Every business has a brand whether it is aware of it or not. A brand is more than a logo and a tagline; it is defined by how customers relate to a company or a product. Branding includes every interaction a company has with its customers. From product packaging to how its staff communicates with customers on the phone.
As a leading brand consultancy, we at Evoke Ideation, begin by understanding a business’ vision for its brand and translating that into strategies and actions. Whether it be physical branding in terms of brand name or logo or whether it be the interactions a customer has with the brand staff on a retail floor or over the phone, we evaluate a brand in its entirety and help businesses connect with their customers.