Global Heights Properties & Developers Pvt Ltd

Lakeshore Gardens

Background:
Global Heights Properties & Developers was launching Lakeshore Gardens, a premium villa condominium, set in picturesque surroundings on the banks of the Vembanad Lake.

Challenge:
Cochin is Kerala’s fastest growing real estate market. There were a number of premium villa projects being launched at that time with little differentiation. The challenge was to make the project stand out and attract the attention of high net worth individuals.

Action:
Evoke Ideation developed and implemented strategy for the launch and marketing of Lakeshore Gardens. This included developing the positioning strategy, organising the launch event, coordinating with the advertising and PR agencies, coordinating with the marketing team, social media and online marketing.

Result:
Number of enquiries increased significantly
A number of villas were sold in the project.

“Pradip’s contributions to creating the marketing strategy and ensuring a proper launch for the project have gone a long way to making it a success. His insight and thought process have been invaluable.”

Cdr RM Nair, Managing Director, Global Heights Projects & Developers Pvt Ltd

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