Vis-a-Vis Art Gallery, Baroda

Art Exhibition on the sidelines of the Kochi-Muziris Biennale 2018-19

Background:
Vis-à-vis was conducting an art exhibition in Fort Kochi at the same time as the Kochi Muziris Biennale. The exhibition was not part of the Biennale. The task was to attract visitors, mainly tourists from abroad, who come for the Biennale to visit our exhibition.

Challenge:
The location of the exhibition was in the heritage part of the old town a couple of kilometers from the main Biennale venues where the most visitors came. The gallery, located within a courtyard was also not directly visible from the road. The challenge was to get visitors to come to our exhibition.

Action:
Through different promotional events near the venues and the main hotels in the locality we were able to educate tourists about the uniqueness of the exhibition and its location.

Result:
A number of art pieces were sold at the exhibition
Vis-à-vis also got an enquiry to conduct an exhibition at an art gallery in New York

“Our exhibition in Kochi during the Kochi Muziris Biennale was very successful. The strategy that Evoke Ideation employed to promote our exhibition got a steady stream of visitors to our gallery on all days.”

Mr. Vijay Patel, Managing Director, Vis-à-Vis Art Foundation, Baroda

 

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